A Nation of Shopkeepers? A Guide to International and Cross-Border e-Commerce

On Thursday last week, I presented at IMRG's excellent cross-border ecommerce event.

IMRG, sponsored by Borderfree, commissioned me to write a detailed "how to do it" guide to trading internationally via ecommerce especially for the event (and made a lovely job of the graphic design too!):

The output is this 48-page in-depth guide to using e-commerce to sell your products to international customers. It's available to download by clicking on the picture.

The emphasis of the paper is on being a detailed, practical, "how to do it" guide. As well as being packed with facts and data, it also includes a dozen detailed checklists for developing a project plan, as well as many essential frameworks to help decide how, when, where, and of course whether international e-commerce could be a successful route-to-market for your brand.

Wholesale in an Online World now available to download from IMRG's website

You can find my whitepaper "Wholesale in an Online World" available to download now at this link:

Wholesale in an Online World

Wholesale in an Online World

I've written a Whitepaper for IMRG , sponsored by Maginus , entitled "Winning in Wholesale in an Online World".

You can find it here

It takes a look at what Wholesalers in particular, and B2B players in general, need to do to succeed online. For those familiar with B2C eCommerce, the B2B eCommerce world can be a surprising place!

On the other hand for those B2B players still stuck in the "pre-eCommerce dark-ages", it seeks to dispel myths such as "our customers aren't ready", and help the management team depicted in the cartoon below decide what to do next!

As always in anything to do with the online world, starting by picturing their customers is probably the best idea: